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Innovative Stone™ Natural Stone Countertops Become First to Receive GREENGUARD®
Certifications
Innovative Stone™ Countertops: Friendlier for the Environment.
HAUPPAUGE, NY – November 12, 2007 - Innovative Stone™ announced today that its popular
brand of stain-resistant, natural stone countertops, Stonemark® by Innovative Stone™,
has received two environmental health and safety certifications from the GREENGUARD®
Environmental Institute (GEI). The certifications include the GREENGUARD® Indoor
Air Quality Certification and the GREENGUARD® For Children & SchoolsSM Certification.
Particularly noteworthy is the fact that, in receiving these certifications, Stonemark®
has become the first brand of natural stone countertops to be GREENGUARD certified®.
Today’s announcement further confirms that Stonemark® natural stone countertops
promote a healthy indoor air environment for all households, as well as K-12 and
daycare facilities.
The reception of these certifications mark yet another milestone in the environmentally
conscious achievements of Stonemark® natural stone countertops. The key to this
accomplishment is the fact that Stonemark® countertops are protected by PermaShield®,
Innovative Stone™’s revolutionary anti-staining technology. Results of scientific
studies conducted by independent laboratories conclude that PermaShield-treated
countertops are more stain resistant and easier to clean when compared to untreated
granite. The GEI certifications are expected to further increase interest in Stonemark®,
which, through its exclusive partnership with The Home Depot® and Expo Design Center®,
is quickly becoming one of the most popular surfaces in the American household.
“We are very proud that PermaShield®-protected natural stone has received certifications
from the GREENGUARD® Environmental Institute,“ said Karen Pearse, chief executive
officer and founder of Innovative Stone™. “Innovative Stone™ products continue to
stay at the forefront of true innovation for the contemporary home.” Following the
reception of the certifications, Karen Pearse, who founded Innovative Stone™ in
1981, was recognized by Carl Smith, chief executive officer of GREENGUARD®. "Innovative
Stone™’s commitment to creating innovative and environmentally safe products should
serve as inspiration for other companies that design products that people use on
a daily basis,” said Smith.
About GEI
GEI is a non-profit organization that establishes chemical emissions standards for
indoor products, environments, and buildings. The GREENGUARD® Certification Program
identifies acceptable levels of chemical emissions, determines the most rigorous
testing procedures and then certifies products and materials that meet the organization's
stringent criteria. Certified products to the Children and Schools Standard are
listed in the on-line product guide at no charge located at www.greenguard.org.
About Innovative Stone™:
Innovative Stone™ is a leading fabricator, supplier and distributor of branded natural
stone products for commercial and residential markets, with operations in New York,
Brazil, China, India and Italy, as well as distribution centers in major cities
across the U.S. Innovative Stone™ pioneered Stonemark®, the first branded granite
countertop, exclusive to The Home Depot® and Expo Design Center®. Other Innovative
Stone™ brands include: Bellavana™, PermaShield® and Proliner™. With more than five
million square feet of granite fabricated and installed, Innovative Stone™ is the
world's largest granite countertop fabricator. Innovative Stone™ is recognized for
its commitment to excellence and unsurpassed customer service by discerning homeowners,
architects and designers of the world's most beautiful buildings, retail venues
and hotels. For additional information regarding Innovative Stone™, call 631-273-4445
Ext. 2255, visit
http://www.innovativestone.com, or e-mail info@innovativestone.com.
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